Why are generational labels so outdated?
24 Jan 2018
Why are generational labels so outdated?

Generational labels have become outdated in the digital age, with the Millennial tag in particular ill-suited to characterise those born in the early ‘80s and late ‘90s. So, what are the benefits of micro-generations? And how can big data help brands interact with people in a more meaningful way?

Shanu Walpita

Shanu Walpita is a trend director, creative strategist, and lecturer with ten-plus years of experience connecting the dots between culture, product, and youth consumer behaviour. She's worked with some of the biggest brands, agencies, and retailers in the world, focusing on innovation, storytelling and community-building.