How ownership is changing in the digital age
22 Jan 2018
How ownership is changing in the digital age

As the online world plays an increasing role in our lives, we’re giving companies more control over our intangible purchases. Canvas8 spoke to Aaron Perzanowski, co-author of The End of Ownership: Personal Property in The Digital Economy, to understand how people feel about owning digital goods.

Rebecca Smith

Rebecca Smith is the Head of Toolkit at Canvas8. With a background in psychology, she has worked with global clients such as Google, Nike, and Mars, exploring everything from what people want from a fake tan to Gen Z’s relationship with social media. Outside of work, you’ll find her binge-watching reality TV, listening to hyperpop, or with her nose buried in a fantasy novel.