UK Boomers on Leisure
25 Sep 2017
UK Boomers on Leisure

Over 90% of Boomers say they’ve ‘had a change of attitude to life’ since turning 50, and they’re more adventurous than ever as they approach one of the last major milestones – retirement. Canvas8 spoke to British men and women aged 50-69 to find out what they do with their free time.

Rebecca Smith

Rebecca Smith is the Head of Toolkit at Canvas8. With a background in psychology, she has worked with global clients such as Google, Nike, and Mars, exploring everything from what people want from a fake tan to Gen Z’s relationship with social media. Outside of work, you’ll find her binge-watching reality TV, listening to hyperpop, or with her nose buried in a fantasy novel.