How do Britons view product placement?
22 Sep 2017
How do Britons view product placement?

Product placement is a Marmite issue. While some people may find a Miley Cyrus music video featuring EOS lip balm, Tom Ford sunglasses and Beats speakers totally tacky, others barely notice it. Canvas8 spoke to 30 Britons to gauge how they feel about this form of advertising in film and on TV.

Oriyan Prizant

Oriyan Prizant is a researcher at Canvas8. He has a BA in law from Cambridge, which focused on people's perceptions of contract breaches, and cultivates an unhealthy interest in Korean pop music.