French-made goods have never been more desirable, and over 95% of French people see buying French products as a ‘citizen act’. But what has led them to care quite so much about local production? And do foreign brands still have a place in French people’s hearts?

In France, Bobos are a society within a society – a silent minority that’s as much contested as envied for their convictions and way of living. These cultivated bourgeois-bohèmes, who are generally well-off, eco-conscious and left wing, defend a multicultural society and free moral standards.

Increasingly inspired by outside influences, the fashion coming out of the French capital is changing. Juxtaposing the highlights of its native heritage with gritty American cool, Paris-born Pigalle is a menswear label that embodies the attitudes of young, French fashion-forward men in 2016.

In France, specialist beauty retailers have lost significant market share, and people are warier of what they put on their skin. Aroma-Zone says DIY beauty products are the answer. But will French women swap well-loved luxury brands for lotions and potions they have to make by hand?