Nearly 60% of young fans in the US would rather watch sport at home than in a stadium to avoid the connectivity black hole. With high speed 4G, Wi-Fi connectivity, and a dedicated mobile app, could the Levi’s Stadium in California represent the future of live sport?

A month before Germany stunned the world with a 7-1 win against Brazil in the World Cup, business software firm SAP was demonstrating how the German football team is leveraging data to strategise. Using tablet technology, the quantified self movement has come to football.

With more sports fans coming to the brand exclusively through their smartphone, America’s leading sports broadcaster, ESPN, is pioneering the 'first screen' opportunity across platforms and sporting occasions, from the sofa to the stadium.

The fantasy football market is worth an estimated $1.66 billion. FanDuel is an app that turns every day of the week into ‘game day’ for fantasy footballers. But can it prove popular amongst 30-something men and feed their need for instant gratification and daily competition?

For many lads in the UK, football is key to their upbringing. More than half a billion people watched the FA Cup final in 2013 – sports fans are a formidable group. But are rampant misogyny, hooliganism, and heavy drinking really the hallmarks of a modern footy fan?

GoPro Hero films have been called “mesmerising and addictive”, with adrenaline-packed footage becoming synonymous with the brand. The company is now launching dedicated channels for user generated content. But how has it become one of the most exciting new media companies?

Sport is seeing an increased desire from fans not just to watch, but also to participate and interact. This has been facilitated by digital technology, which gives fans access to their favourite teams in ways that were previously impossible.

Since Bradley Wiggins became the first British cyclist to win the Tour de France and star coach David Brailsford helped the GB cycling team win several Olympic golds, cycling has hit the mainstream. More than two million people cycle at least once a week in the UK.