There are 14.9 million people over the age of 60 in the UK and internet use among this demographic is growing. With more over-60s in the country than under-18s, digital Britain is shifting to cater to these silver surfers, but how are seniors spending their time on the internet?
With 4.7 million Australians currently over 60, this age group dominates both the physical and digital worlds. Silver surfers are taking over the internet, with 50% of over 60s jumping on the social media bandwagon. But what goes on in the secret digital lives of over-60 Aussies?
The presumption that Gen Y and Z are driving social media uptake is past; 63% of over 70s spend 11 to 30 hours a week online. But how do you get people familiar with Facebook family banter, Skyping the grandkids and browsing Picasa albums? Will Family Ribbon be the business to get seniors surfing?
When Facebook was launched, it felt defiantly 'young' - a fun place for young Millennials to waste time together. But fast forward to today, and the average user age has skyrocketed. As their parents start logging on, teens are abandoning ship. Has Facebook lost its cool?
Around 5.1 million Brits aged over 65 have never been online. Catering to these untapped customers, Barclays has created over 3,500 'Digital Eagles' - specially-trained staff to help them get online and up to speed. But do people want a bank teaching them about the internet?