REPORT
Sep 22, 2014
What’s driving India’s e-commerce market?

The Indian e-commerce market is expected to grow from $2 billion in 2013 to $8.5 billion by 2016. Most of this growth will come from clothes, shoes and accessories - showing that tech-savvy Indian consumers have grown to trust online shopping. But what's driving this shift?

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Scope

Online shopping for physical goods in India is predicted to grow from $2 billion in 2013 to $8.5 billion in 2016. The fastest growing category in 2013 was apparel – fashion, footwear and accessories. It saw a 100% growth in sales, reaching $559 million, and made up 35% of all transactions – ahead of paper books (21%), and consumer electronics (19%). And it’s still growing at a rapid rate, with sales for the category set to hit an astonishing $2.8 billion by 2016. []

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