REPORT
Jul 8, 2014
What does a Millennial’s home look like?

In 2013, property prices in the UK increased by over 11%. Living spaces may be getting more expensive (and smaller) but new schemes aim to make houses better connected and personally serviced too. How are people and brands reacting to the changing nature of our homes?

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Scope

The UK’s property market is changing fast. In London, the value of property has been surging unrestrained by more than twice the average income year-on-year. But even outside the capital, house prices are growing steadily. [1] On average, property prices have grown by 11.4% since the start of 2013. [2] And while the media warns of a bubble about to burst, retailers and consumers are already adapting to the changing conditions created by the market.