REPORT
Aug 20, 2013
Is digital dividing families?

The rise of digitisation has placed the modern parent in a world rife with unclear expectations and shifting ideas of normality. We sat down with Lynn Schofield Clark to find out how families are adapting to new changes and challenges.

Interested in Canvas8?Try us on a trial basis

Scope

When television was introduced to the masses, it changed everything. Now, the rise of digitisation is having a similar effect, from the way audiences behave to how media platforms and brands interact with them. Raising a child in this climate is particularly difficult; technology is entwined with unclear expectations and shifting norms regarding how children should be exposed to increasingly prominent technologies.