Aug 20, 2013
Is digital dividing families?

The rise of digitisation has placed the modern parent in a world rife with unclear expectations and shifting ideas of normality. We sat down with Lynn Schofield Clark to find out how families are adapting to new changes and challenges.

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When television was introduced to the masses, it changed everything. Now, the rise of digitisation is having a similar effect, from the way audiences behave to how media platforms and brands interact with them. Raising a child in this climate is particularly difficult; technology is entwined with unclear expectations and shifting norms regarding how children should be exposed to increasingly prominent technologies.