Amber Rawlings is a freelance journalist and copywriter covering subjects related to film and culture. She has written for 

, and has an MA in film studies. When she’s not watching Adam Sandler movies, Amber enjoys contributing to Canvas8.

People expect products and services that feel made for them

Personal Worlds

Dr. Jenna Drenten is an associate professor of marketing at Loyola University Chicago, where she studies digital consumer culture. With work published in leading academic journals, her expert insights have also been featured in media outlets, including 

Gen Y (born 1982-1996)

Gen Z (born 1997-2010)

United States

Media and Entertainment

Social networking

Vanity Fair

Interview with Jenna Drenten conducted by the author

Impact.com and WARC

Entribe

Deloitte

Meltwater

Emplifi

Hasbro

For TikToker Delaney Rowe, cringe is key. Adept at satirizing Hollywood tropes and the most annoying people you might know, Rowe creates content that has viewers squirming in their seats. With Gen Zers desiring palpable nostalgia, Rowe offers up a new genre of influencer authenticity.