Marris Adikwu is a culture writer and a keen observer of consumer behaviour. She also writes short stories and reads anything she can get her hands on.

People are looking for belonging in exclusivity 

Insider Status

People are operating with a heightened perception of value

Critical Spenders

Victor Zhu is the CEO of Zechuang Clothing Co. Ltd., whose years of experience in the textile and fashion industry have made him a leading name in China’s clothing manufacturing industry.

Abhi Madan is the Co-Founder and Creative Director of AMARRA, designing high-end evening wear for various independent retailers around the world.

Gen Y (born 1982-1996)

Gen Z (born 1997-2010)

Global

Fashion and Style

Luxury

Resale and online marketplaces

Interview with Abhi Madan conducted by the author

SuperAwesome

PR Newswire

Interview with Victor Zhu conducted by the author

CNBC

Retail Boss

El País

Open Growth

SSENSE has grown into one of the biggest names in fashion retail and a favoured destination for Gen Y and Z designer label enthusiasts. As young consumers enter the world of luxury shopping, how does the brand’s cultural appeal align with their shopping needs and desires?