Thailand's T-Wave, driven by BL series and T-pop, has pushed far beyond the walls of the country and Southeast Asia into hearts across the globe. Transnational fandoms amplify Thailand's global impact, offering luxury brands a lucrative market among its superfans by exploring localised branding.

Fashion brand Pipatchara has a dream – to be a fashion brand that empowers local artisans and entices fashionistas into sustainability. As Thai consumers seek out local brands to support, Pipatchara steps up, offering elegance and modernity, making it one of Thailand’s most promising brands.

Nike has inaugurated its largest outlet in Asia outside of China in the heart of Singapore’s premier shopping district, Orchard Road. Emphasising experiential retail, it’s offering a breath of fresh air in a sea of monotonous shopping malls that have come to define the local retail landscape.

Gen Zers are driving an unlikely resurgence of the shopping mall as a social destination, rejecting online shopping for IRL discovery. Many young people, beginning to understand the downsides of a digital-first existence, are turning towards physical experiences for connection and convenience.