Elly Lau is a Behavioural Analyst at Canvas8. With a degree in sociology and Japanese studies from the National University of Singapore, she operates at the intersections of cultural insight, strategy and storytelling. Armed with a uniquely APAC perspective, Elly has conducted research on DIY media in Singapore and East Asian art history. She also writes a music criticism newsletter in her spare time and is a lifelong defender of fangirl culture.

Experience Hunters

People expect products and services that feel made for them

Personal Worlds

Singapore

Apparel and department stores

Clothing, footwear, and accessories

Sports

Health and Fitness

Community and grassroots

Nike has inaugurated its largest outlet in Asia outside of China in the heart of Singapore’s premier shopping district, Orchard Road. Emphasising experiential retail, it’s offering a breath of fresh air in a sea of monotonous shopping malls that have come to define the local retail landscape.

Cultivate

Values and Identity

Experiences and Sensations

Nike’s sports hub elevates local retail in Singapore