Nicolas Lopez is a New York-based behavioural analyst at Canvas8. He holds a degree in political science from Columbia University. His research is driven by the relationship between the political, material, and cultural spheres. Outside of work, he can be found writing fiction and riding his bike with no hands.


People are cashing in on their personal brands 

Generation Sell

People want insider status that's community-driven

Inside Track

Experience Hunters

Joshua Carlucci is a writer and professional cook from rural Central California. He cut his teeth in kitchens throughout California, New Orleans, and New York, and most recently, he cooked at James Kent's Crown Shy in Manhattan. He has a bachelor's degree in English from UC Berkeley, a culinary diploma from the Institute of Culinary Education, and is an MFA candidate in creative writing at the University of Memphis, where he's also the development director of The Pinch literary magazine. His food writing and bylines have appeared most recently in The Daily Memphian, Edible, and Tasting Table. He splits his time between Memphis and New York City with his partner, Cassie.

Gen Z (born 1997-2010)

Gen Y (born 1982-1996)

United States

Eating and Drinking

TV, film, and social media video

Today

Eater

Houston Chronicle

The Jasmine Brand

Interview with Joshua Carlucci conducted by the author

USDA Economic Research Service

Gallup

Snipp

Pew Research Center

YouTube

The Packer

Axios

Mixed martial artist Keith Lee has gained fame on FoodTok despite his culinary inexperience, with viewers instead being drawn by his relatable personality and no-nonsense approach to critiquing cuisine. As audiences put their trust in real people, candid content is gaining favor in digital spaces.

Cultivate

Experiences and Sensations

Values and Identity

How Keith Lee became a culinary tastemaker