Riani Kenyon is a caffeinated Zillennial who is hopelessly addicted to The Sims 4 and binge-watches her latest anime obsession when she’s not busy bopping to early 2000’s K-pop. Beyond being a nerd, she has worked on initiatives for the UN Academic Impact and the UK Model WHO, and also explored politics while interning at the House of Commons.


People are constructing meaningful collectives 

World Builders

People expect brands to rise to society’s challenges

Shared Values

People are drawn to honesty and integrity in the post-truth era

Radical Transparency 

Harpreet Suree is a marketing maverick with over a decade of experience and the founder of Collective Companion, which offers bespoke marketing solutions. Suree has worked in a range of industries, including education, automotive and engineering, and the technology and software sectors. 

Matt Navarra is a social media consultant with over 20 years of experience. His previous clients include Google, BBC, ITV, ITN, United Nations, International Red Cross, US Food and Drug Administration (FDA), GCHQ, Mozilla, Monzo, and Pinterest. He’s also the founder of Geekout, the ever-expanding community and suite of resources for social media professionals.

Gen Z (born 1997-2010)

Gen Y (born 1982-1996)

United Kingdom

Money

Banking and payments

Communications

Money and Pensions Service

GO Banking Rates

CFA Institute

Fast Company

The Drum

Fortune

Rolling Stone

Interview with Harpreet Suree conducted by the author

Monzo

Evening Standard

Pew Research Center

Interview with Matt Navarra conducted by the author

3Gem

Digital Native

Despite anxiety around corporate cringe, Gen Zers are eating up relatable LinkedIn posts – especially the meme-driven content Monzo dishes out. As brands like Monzo dismantle barriers to money education and financial careers, how is this relatable language finding favour with younger audiences?