Car culture is often stereotyped as a man's world, but new, tight-knit communities hope to change that. Garage Girls is making space for female car enthusiasts to come together and share their passion for cars in a safe space, showing a shift in the way drivers are represented.
The digital media landscape has transformed how people engage with sports, turning passive viewers into active followers and broadening fan bases around the world. How has Formula One tapped into these shifts, and how may other sports brands and organisations similarly expand their reach?
Gen Y women’s changing needs and life stages are rewriting hustle-focused girlboss narratives of aspiration in favor of more intrinsic standards of success. How can luxury brands engage with them beyond tired, gendered stereotypes, especially as car purchases gradually shift online?
Between the cost of living crisis and the looming threat of climate change, many young adults are thinking twice about driving and the need to own a car. Canvas8 spoke to five Gen Zers from across the UK to find out what fuels their love for vehicles and what grinds their gears.
The popularity of manual transmission cars is on the rise among Gen Z, with several manufacturers adding new stick shift models to their line-ups. This trend may seem counterintuitive, but are we seeing a cultural shift in car preferences, and what impact will this have on the future of technology?