How is F1 attracting young female fans?
3 Nov 2022
How is F1 attracting young female fans?

The digital media landscape has transformed how people engage with sports, turning passive viewers into active followers and broadening fan bases around the world. How has Formula One tapped into these shifts, and how may other sports brands and organisations similarly expand their reach?

Amelia Taylor

Amelia Taylor is a UK-based writer and freelance journalist covering motorsport, with a particular focus on F1. Her areas of interest include transfers, junior drivers, and social justice both in sports and the wider world. She is also the founder of #WomenInMotorsportMonth.

Naina Gupta

Naina Gupta is the founder and director of operations at Along the Racing Line, a news and media website. Founded in 2021, Along the Racing Line is run by F1 fans and led by young women in the US, UK, Europe, and Asia. The site was set up to highlight deficiencies in the motorsport news industry and help young fans gain experience and realise their potential in the sector. It seeks to showcase an audience that has historically been ostracised from the sport, offering content that is diverse and different from mainstream motorsport news.

Gouri Sharma

Gouri Sharma is an internationally renowned independent journalist from London living in Berlin writing for international media sites including Al Jazeera English and Deutsche Welle. Amid a career spanning nearly two decades, including five years on the production desk for Al Jazeera's flagship media critique show The Listening Post, Gouri now writes on issues such as race, culture, migration, history, and sexual health and wellness. With each report, she aims to draw out the individual story amid the wider political or historical context; centring the human story is a priority, in particular amplifying the voices of those from marginalised communities whose stories are not as visible.