England’s top football clubs often prioritise foreign markets over domestic fans, and overseas supporters are buying into clubs’ history and community more than ever. How can clubs remain close to their legacy supporters while creating new products and experiences for future fans?

Reusable cups have been made mandatory across football stadiums in Germany's top divisions. As football's relationship with the climate grows increasingly uneasy, German clubs are boosting their sustainability efforts, showing how some clubs are leading by example and how others could follow suit.

Traditionally, football has been a key component of regional and local identity in England. But with the Premier League now defined more by wealth than locality, fandom is increasingly divorced from its local roots. What does this mean for the future of the nation’s favourite sport?

Game attendance may be in decline, but sports fans are still as passionate and engaged as ever. Whether it’s live-streaming a game or following a team on TikTok, there are so many ways to be a fan. Canvas8 spoke to sports psychologist Dr. Dan Wann to understand how sports fandom is evolving.