What shapes the journey to sports fandom?
REPORT
5 Mar 2020
What shapes the journey to sports fandom?

Game attendance may be in decline, but sports fans are still as passionate and engaged as ever. Whether it’s live-streaming a game or following a team on TikTok, there are so many ways to be a fan. Canvas8 spoke to sports psychologist Dr. Dan Wann to understand how sports fandom is evolving.

Dr. Dan Wann

Dr. Dan Wann is a professor of sports psychology at Murray State University. His research has explored various aspects of sports fandom, from superstitions and psychological wellbeing to what drives loyalty.

Lottie Hanwell

Lottie Hanwell is a behavioural analyst at Canvas8. She has a degree in English Literature and Spanish, and spends a lot of time thinking, researching and writing about developments in society and culture. On her weekends, she likes to run, read and make a mess in the kitchen.