Wendy's is launching a 3D world called Wendyverse, in partnership with Meta. Joining the likes of Balenciaga and Nike, the fast-food chain is joining a long list of brands harnessing Web3 and blockchain tech frontiers to meet consumer demand for experiences in digital spaces.

KFC’s First Bite campaign is a tribute to the anticipation and delight that people feel when indulging themselves with their favourite foods. With pandemic restrictions easing, and with people looking for indulgence and comfort from dining experiences, how can brands bring back the appeal of eating out?

The increased stress levels experienced in recent years have seen many Americans turn to junk food to cope, leading to greater permissiveness when indulging in ‘feel good’ foods. Canvas8 spoke to eight people about their relationship with comfort foods and their attitudes towards indulgence.

From restaurant closures and the growing convenience of food delivery apps, the UK high street has suffered and many businesses have shuttered as a result. Wimpy, a fast-food chain founded in 1954, has navigated pandemic uncertainty and is reigniting people's love for nostalgic dining.