After a period of rapid digitisation, in which people relied heavily on the internet to facilitate meaningful connections, modes of visual self-expression have moved far beyond the performative selfie. In this new era of metaversal living, how do people want to curate their virtual identities?

The Sandbox’s partnership with Snoop Dogg has introduced a previously detached community to the blockchain, NFTs, and the metaverse. With emerging metaverses competing for users as interest grows, how important will established celebrities, brands, and intellectual property be?

Nike has taken its first major metaverse steps by creating Nikeland with the digital environment platform Roblox, showcasing the start of a digital-first strategy. Given Gen Zers' preference for digital spaces and communities, Nike is joining them in the metaverse to build new relationships.

Food producer Avocados From Mexico is launching a digital experience. Alongside stocking its products on digital shelves, its ‘House of Goodness’ experience lets people tour its digital digs. As people enter the metaverse, the brand is helping demarcate virtual space for the food and drink industry.