A study has revealed that people are most likely to engage in end-of-life repurposing of their used apparel rather than eco-led decisions at point of purchase. There is an opportunity to further engage people on sustainable fashion to help them make eco decisions earlier in their shopping journeys.

As people become more aware of the environmental impact of their consumer habits, there is a greater incentive to buy second-hand. Adopting principles of the circular economy, Twig has launched a free banking app that allows users to trade their pre-loved goods for instant cash.

Upcycling has become a cornerstone of circularity within fashion sustainability initiatives. As designers learn to apply their own brand codes to differentiate within this aesthetic, how is increasing youth consumer interest in upcycled products driving change in the fashion industry?

The cost of staying on trend and growing eco-worries is leading many consumers to reevaluate and reassess their relationship with fashion. By Rotation, a peer-to-peer rental app that centres around community and connection, is helping tastemakers get their fashion fixes in a sustainable way.