The pandemic highlighted the unsustainability and unethical practices of the fashion industry in India, leading many consumers to seek homegrown eco brands. Doodlage places zero-waste and upcycling at the core of its model, catering to a growing demand for secondhand clothing and one-of-a-kind style.

While people may be used to the idea of renting a place to live, renting furniture – from cameras to coffee machines to couches – is less commonplace. Circular economy marketplace Fat Llama connects people who have things they want to rent out to those who would like to borrow them.

Save Your Wardrobe, a British company that upcycles existing clothing, is expanding into Germany and France, offering shoppers a way to extend the life of their garments. Europeans are growing disillusioned with fast fashion and are looking for a way to keep wardrobes fresh without buying new.

With the need for drastic climate action more apparent than ever, people’s lifestyles choices are coming under intense scrutiny. Is it possible to live in comfort and luxury in a way that minimises harm to the planet? Proponents of ‘hedonistic sustainability’ believe it can be done.