Often pushed into retirement or redundancy by ageist attitudes and business practices, older workers want to stay in the workforce but may struggle to. Career service Rest Less hopes to make a difference by connecting companies with the over-50s workforce, who bring experience and expertise.

With COVID-19 highlighting the shortcomings of care for an ageing population, increased public funding for Senior care services is growing in popularity. With health services front-of-mind for many, brands can that recognise and act on the need for stronger care solutions will win favour.

Whether due to bereavement, divorce, or retirement, Seniors can be a lonely bunch. To highlight this reality and smash stereotypes, dating show The Bachelor has put out a casting call for Seniors, as it looks to launch a series for elderly people looking for love.

Although over-50s hold the vast majority of the world’s wealth, marketers tend to direct their attention – and budgets – towards younger audiences. Canvas8 spoke to Cesare Amatulli and Alessandro M. Peluso to find out how youth-focused advertising impacts the spending habits of Seniors.