In the 2022 Generational Snapshot of Older Adults, we explore how the COVID-19 pandemic has impacted their approach to family life, the effects of the cost of living crisis on their everyday spending habits, and what they now want from end-of-life care.
Suzanne Noble is the co-founder of Advantages of Age, a social enterprise created to challenge the media narrative around ageing. She co-created and delivers Startup School for Seniors, the only programme that supports over-50s to turn an idea into a business. A serial entrepreneur, Suzanne has a career spanning over 30 years that includes being co-director of a Top 150 PR agency. Most recently, she created the award-winning nestful, a tech startup that helps older homeowners to find compatible lodgers. She has been featured in Forbes, The Times, FT, Telegraph, and BBC News. She is a member of Sense Worldwide, a network to help businesses discover, ideate, and evaluate their future.
Jonathan Hassall is a senior behavioural analyst in the data and insights team at Canvas8. A published academic with a master's degree in psychology, he’s brought cutting-edge research techniques to some of the largest brands in the world. He can usually be found immersed in niche musical genres or being a doting father to a panoply of plants and a primadonna cat.
It has been said that nothing is certain in life, except death and taxes. Although the latter is regularly being reviewed and updated, the former retains its sombre Victorian-era elements. Exit Here is shaking up the industry to modernise rituals and ceremonies around death, dying, and grief.
After decades of stagnation, Britain’s death industry is in flux. Fuelled by a decline in religious beliefs, heightened costs, and more digitally-savvy consumers than ever, people are shunning traditional services. How are changing attitudes among the living impacting approaches to death?
Against the tide of the finance sector’s rapid digitalisation, Older Adults in Spain are feeling left behind. With this in mind, one man has pushed for change, pressuring banks to rethink how they approach customer service for older cohorts, with accessibility and human touches being key.
As loneliness among Chinese older adults soars, a dating show is tackling stigma. In matching older singles, and foregrounding intimacy and romance, Blind Date and Fall in Love is catering to desires for age-diverse representation on screen, spotlighting opportunities for other media to do the same.