Alex King is a journalist and former staff writer at Huck, a youth culture magazine and website in London. Now based in Athens, he writes about creative subcultures, human rights and activism around the world.

INSIDE TRACK

In the information age, staying ahead has greater value

Inside Track

John Antonakis is a professor of organisational behavior at the Faculty of Business and Economics of the University of Lausanne. He's also the editor-in-chief of 

Dr. Mark Johnson is a lecturer in digital cultures at the University of Sydney. His research is focused on Twitch game streaming, as well as esports and game monetisation, and has recently published on the use of humour on Twitch, the existence of nonhuman streamers on Twitch, viewer perspectives on esports cheating, and the off-camera labour of Twitch streaming.

Konstantin Tskhay is a VP, Organizational Effectiveness at Top Hat, an education technology scale-up. Konstantin focuses on data-driven decision-making, building programs to fuel retention, performance, and engagement. Before Top Hat, Konstantin worked at Deloitte as a management consultant, where he helped his clients understand how to improve their Talent Management and Leadership bench strength using data. He holds a Doctor of Philosophy degree in Social Psychology from the University of Toronto and is an avid writer in People Analytics.

Gen Z (born 1997-2010)

United States

Media and Entertainment

Gaming

Fashion and Style

Clothing, footwear, and accessories

Newzoo

Dexerto

AdAge

Shorty Awards

Fast Company

Advertising Week

Digital Information World

Yahoo Finance

Backstage

Interview with John Antonakis conducted by the author

Interview with Dr. Mark Johnson conducted by the author

Interview with Konstantin Tskhay conducted by the author

Marketing Dive

Now that gaming is the main entertainment space for Gen Z, brands are attempting to get in on the action. American Eagle is hoping to be a hit among gamers by launching a collaboration with Twitch and a docuseries about streaming culture.                                

Cultivate

Values and Identity

American Eagle: courting Gen Zers through gaming

HelloFresh connects with Gen Zers via Twitch series

Sour Patch Kids harnesses Twitch to connect with Gen Z

Dr. K: mental health advice for the gaming community

Twitch: transcending games to become a community hub