Signal16 Jun 2022
Sour Patch Kids harnesses Twitch to connect with Gen Z

Sour Patch Kids is looking to attract Gen Z's interest by partnering with Twitch streamers for a sponsored face-off on Rocket League. Its Fruit Fight campaign recognises the role of snacking in gaming and taps into parasocial relationships to build stronger connections with digital natives.

Sour Patch Kids harnesses Twitch to connect with Gen Z