People have high expectations of brands, with one bad experience enough for some to make a switch. But research suggests that a tactful apology can win back business. Canvas8 spoke to Dr. Subimal Chatterjee about how different ways of saying ‘sorry’ can inspire forgiveness in particular mindsets.

Apple is working on building tools and features within the iPhone that could detect depression, anxiety, and other cognitive decline illnesses. The phone will pick up on people’s facial expressions and other signals, in the hope of spotting early signs to avoid more negative outcomes.

In the wake of the COVID-19 pandemic, young Aussies are searching for businesses that replace ‘brand purpose’ with personality and bring a human touch to the corporate world. So, what can brands do to meet these expectations? How can they demonstrate their empathy to win loyalty?

Nielsen finds that people trust adverts that focus on values more than ones that focus on products. As the pandemic pushes into 2022 and its third year, it's clear that people are priortising values-orientated advertising and expecting empathy from brands.