Harlem Chocolate Factory utilizes the New York neighborhood’s cultural roots and heritage in order to weave an engaging narrative around its products. By blending comfort food with nostalgia to create a unique product, the chocolatier is resonating with customers through localized appeal.

What’s fuelling the rise of home brew culture? How are brands encouraging sustainable eating habits? And will robots become a mainstay of the dining experience? In this part of Expert Outlook 2022, we speak to three experts about how tech and ethics are shaping the eating and drinking sector.

The 80-year-old chocolate brand M&M’s has gone from strength to strength thanks to its innovation and character-led storytelling. From co-created products to the opening of two new flagship stores, the Mars Group company is a heritage brand that knows how to keep up with the times.

Confectionery giant Cadbury has created a duo of ‘Plant Bars’ which will be found on supermarket shelves starting in November 2021. As the demand for plant-based grocery is surging, brands are competing with each other to create alternative versions of all-time favourites.