2022 Expert Outlook on Eating and Drinking
9 Dec 2021
2022 Expert Outlook on Eating and Drinking

What’s fuelling the rise of home brew culture? How are brands encouraging sustainable eating habits? And will robots become a mainstay of the dining experience? In this part of Expert Outlook 2022, we speak to three experts about how tech and ethics are shaping the eating and drinking sector.

Melissa Cole

Award-winning writer and broadcaster Melissa Cole is widely acknowledged as one of the UK's leading beer and food experts, respected globally for her palate and regularly called on for her engaging, sharp, and often humorous insight into brewing trends, non-alcoholic alternatives, pubs, cider, and sherry. She is also a strong believer in building a more diverse beer and cider scene.

Glynn Davis

Glynn Davis is a business writer specialising in the retail and food and drink sectors. He is also the editor and founder of Retail Insider as well as Beer Insider. Key areas covered are trends, innovation, and technology. He also co-owns and is involved with running a brewery in North London.

Alex Hayes

Harris and Hayes are food and drink industry specialists. They provide consumer/market/product insights, bespoke trend reports, recipe concepting, influencer partnerships, and NPD ideation platforms to some of the biggest producers, retailers and hospitality brands in the UK.

Alice Venables
Izzy Wharton

Izzy Wharton is a senior strategist, trend forecaster, editor, and futures consultant with expertise in sustainability and innovation in design. Committed to re-imagining systems and structures, she's worked across multiple sectors with some of the world’s best-known brands on research and strategy projects as well as insights content.

Sabrina Faramarzi

Sabrina Faramarzi is an international journalist, trend analyst, and data storyteller. Her work explores patterns across sociocultural phenomena through a future-focused lens, with an interest in new media development and storytelling innovations. Faramarzi has worked and written for publications such as The New York Times, The Guardian, Vogue Business, Wired, and VICE, and has helped brands such as Google, Meta, Airbnb, Lush, Tempur, Regus, and GSK to create relevant content for their audiences. She founded Dust in Translation, a boutique creative storytelling agency helping organisations build and produce innovative, data-driven content and communications strategies.