Confectionery consumption is spiking in the US, with many reaching for a daily sweet fix. Is pandemic-fuelled comfort eating entirely to blame, or is growth in the broader confectionery category down to innovation, such as better low-sugar and direct-to-consumer models?

People across the US are mourning the loss of Mr. Peanut, the beloved Planters mascot, following a marketing campaign that declared the 104-year-old had 'passed away'. Though it's likely a publicity stunt ahead of the Super Bowl, it demonstrates how emotive storytelling can revive cultural icons.

People across the UK have leveraged various digital tools in lockdown to create elevated online shopping experiences, yielding opportunities for brands as the country reopens post-pandemic. Canvas8 polled 1,100 Britons and spoke to eight individuals to explore this topic in depth.

COVID-19 has thrown many traditions into disarray, but the pandemic won’t stop the Halloween spirit. Eager for a taste of normality, and their favorite candy, Americans are looking for creative ways to celebrate and Mars has the answer: Treat Town – a virtual trick-or-treating Halloween portal.