The pandemic has prompted people to want to eat better, yet choosing the healthier option isn’t always easy. Asda’s dedicated vegan shopping aisle, a UK first, aims to show that putting vegan products together, and away from non-vegan choices, could remove the friction of shopping sustainably.

With vegan ranges available at supermarkets and fast food chains across the UK, it’s never been easier to adopt an animal-free diet. But who – and what – is helping to bring this formerly niche diet into the mainstream? And how can brands create excitement for those looking to cut back on meat?

While the US has its fair share of plant-based spots that focus on ‘clean’ eating, with its flavorful food and daring marketing, Slutty Vegan proves the over-the-top, indulgent approach to vegan fare is a winner, especially for an audience that’s often excluded from mainstream vegan culture.

Marks & Spencer has pledged to only sell 100% vegan wines by 2022, while dropping a vegan range spotlighting rare varietals from around the world. Hoping to prove its sustainability credentials and let people travel via their wine glasses, M&S is offering a dose of ‘armchair escapism’.