COVID-19 is causing the travel industry to change almost constantly, with shifting domestic and international restrictions coinciding with localized outbreaks and new variants. In this light, how can businesses reassure skittish consumers and help them plan with peace of mind?

Fully vaccinated and eager to make the most of their time and money after pandemic lockdowns, Boomers – the cash cow of the tourism industry – are set to re-emerge on the tourism scene in a big way. So, how can businesses in the industry cater to the needs and concerns of this cohort?

Despite travel being limited, tourism boards are using social media to give people a digital dose of adventure. Kenya’s partnership with TikTok brings the country's natural wonders to a youth audience, educating people about wildlife and aiming to encourage travellers to make plans again.

In an age when social content reigns, the nuances between networks are growing more apparent, from meditative pinning on Pinterest to thwarting Trump on TikTok. Canvas8 spoke to Dr. Matthew Pittman and Dr. Brandon Reich to understand why content lands differently across platforms.