Post or pin? The science of platform personalities
11 Sep 2020
Post or pin? The science of platform personalities

In an age when social content reigns, the nuances between networks are growing more apparent, from meditative pinning on Pinterest to thwarting Trump on TikTok. Canvas8 spoke to Dr. Matthew Pittman and Dr. Brandon Reich to understand why content lands differently across platforms.

Dr. Matthew Pittman

Dr. Matthew Pittman is an assistant professor in the School of Advertising and Public Relations at the University of Tennessee, Knoxville. With an interest in social media, message design, and sustainability campaigns, his work explores how people can be persuaded to make good decisions within emerging media environments.

Dr. Brandon Reich

Dr. Brandon Reich is assistant professor of marketing at Portland State University. With an interest in consumer behaviour, his research builds on theoretical foundations of social and personality psychology to develop an understanding of ideological consumption and its effect on marketplace functioning.

Matilda Ruck

Matilda Ruck is a behavioural analyst at Canvas8. She has a degree in politics and philosophy as well as a foundation in psychotherapy. She's passionate about exploring the interplay between creativity, psychology and culture. Outside of work, you can find her writing short stories, tending to her ginger cat Thomas O’Malley, or oscillating between yoga and karaoke practice.