Though the stand-up scene in India is relatively young, it has been just as male-dominated as in the Western world. But as more female comics take to the stage and gain popularity, they’re using their platform to challenge prevailing stereotypes that resign women to domestic roles.

Many brands recognise that evoking laughter is a sure-fire way to get people’s attention – but that’s easier said than done. Canvas8 spoke to Caleb Warren, a marketing professor at the University of Arizona, to learn about the difficulties of using humour in ads and how this impacts brand loyalty.

While Tina Fey and Ali Wong have managed to carve a place for themselves in the male-dominated comedy sphere, that doesn’t mean it’s easy for other women to get on stage. GOLD Comedy hopes to change this by offering courses that help aspiring female comics master the art of wisecracking.

An abundance of new content is what sets Netflix apart from other streaming services. In an attempt to expand its global audience base, it’s acquiring local content, dubbing and subtitling a significant amount of its offering, and creating targeted ads with local talent speaking the local language.