Two years after debuting on Broadway, Hamilton – a contemporary musical about immigrant-turned-Founding Father Alexander Hamilton – is grossing nearly $2 million a week. How did this hip-hop musical with an ultra-diverse cast become a cultural phenomenon both on-stage and off?

After Hollywood producer Harvey Weinstein’s history of alleged sexual misconduct was bared to the world, social feeds were flooded with a singular expression: #MeToo. The hashtag went viral, inspiring over half a million tweets in just 24 hours, but can people really find solace in an online trend?

The demand for co-working offices is set to rocket as the majority of the US workforce are projected to be freelance by 2027. Yet while many such spaces are tech-forward and male-dominated, The Wing is for women only, letting them work, socialize and thrive among fellow female professionals.

While nearly half of women say they prefer to buy from companies that challenge gender stereotypes, branded feminism in the form of pink-washed products and #girlpower hashtags is often seen as insensitive and unimpressive. So, how can marketers empower women in an authentic way?