LOL! The science of comedy in advertising
11 Jan 2019
LOL! The science of comedy in advertising

Many brands recognise that evoking laughter is a sure-fire way to get people’s attention – but that’s easier said than done. Canvas8 spoke to Caleb Warren, a marketing professor at the University of Arizona, to learn about the difficulties of using humour in ads and how this impacts brand loyalty.

Caleb Warren

Caleb Warren is a consumer psychologist at the University of Arizona teaching electronic and digital marketing. His research explores how brands acquire symbolic meaning and how consumers pursue both immediate and long-term goals. He has presented and published his work in influential academic journals and conferences in marketing, psychology, and humour studies.