As shoppers call for sustainability, brands are pivoting to offer authentically eco-conscious designs. Putting local labour and British industry at the heart of its approach, Community Clothing is pushing the connection between commercial interests and environmental style.
Fast fashion may satisfy a desire for frequent new lines, but the ethical cost is too steep for some. Offering a more sustainable alternative, Higher Studio allows fashionistas to rent out brand new high fashion items, helping them meet style expectations while staying true to their values.
It’s common for partners and friends to borrow each other’s clothes, be it a dress for a party or a jumper on a cold day. But as fashion lovers increasingly become eco-conscious, app By Rotation is encouraging them to rent clothes from strangers to get their fashion fix without the carbon footprint.
Sustainable fashion and eco-friendly initiatives have made dressing with a conscience easier than ever, but are shoppers considering the impact of their returns? More than 33% of Gen Yers say they buy more items than they need. What can brands do to discourage serial returners?
The effects of climate change won’t discriminate between genders, but research suggests that men may not be doing as much as women to limit their impact on the planet. What stops men from buying eco-friendly goods, and how can brands shift perceptions to ensure sustainability appeals to all?