24 Jul 2019
How does gender affect sustainable behaviours?

The effects of climate change won’t discriminate between genders, but research suggests that men may not be doing as much as women to limit their impact on the planet. What stops men from buying eco-friendly goods, and how can brands shift perceptions to ensure sustainability appeals to all?

Dr. Mathew Isaac’s research focuses primarily on consumer judgement and decision-making, examining how contextual and motivational factors influence product evaluations and purchase intentions. He is co-author of 'Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption'.

Cora Hilts is the founder of e-tailer Rêve En Vert and a judge at the Sustainable Lifestyle Awards, which verifies and celebrates brands that hold style and substance in equal measure.

Jeremy Mathieu is a sustainability advisor and trainer, working in-house at the BBC and as an independent consultant across the media industry. His work focuses on helping teams reduce their environmental impact, developing strategies to help the industry transition to sustainable models, and delivering training courses to educate and inspire everyone to engage with this important agenda.

Charlotte Brohier is a creative strategist, journalist, and editor-in-chief of Hedonist magazine, where she regularly commissions Gen Z contributors. She works with brands to better understand Gen Z behaviours and find imaginative routes of engagement. She examines cultural theory, technology, and emerging trends for Refinery29, The Times, and the Just Opened Group.