Do people care about environmental returns?
11 Jul 2019
Do people care about environmental returns?

Sustainable fashion and eco-friendly initiatives have made dressing with a conscience easier than ever, but are shoppers considering the impact of their returns? More than 33% of Gen Yers say they buy more items than they need. What can brands do to discourage serial returners?

Eshita Kabra

Eshita Kabra is the founder of peer-to-peer fashion rental platform By Rotation.

Bethany Hamer

Bethany Hamer is an online fashion editor at independent fashion retailer Jules B.

Alicia Taylor

Alicia Taylor is the co-founder of ethical fashion shop Gather&See

Ashlea Atigolo

Ashlea Atigolo is the founder of sustainable menswear label EBYAK.

Dr. Jason Sit

Dr. Jason Sit is a senior lecturer in marketing at the University of Portsmouth’s Faculty of Business and Law. His specialisms are in customer experience, customer value, and omnichannel retailing, covering various retail or business sectors from shopping centres to DIY to fashion.

Ginny Weeks

Ginny Weeks has been a trend analyst for ten years, working across fashion, beauty, health, and motoring. She's the content director at Citizen Femme and a travel journalist for The Telegraph and Mr & Mrs Smith. Before going freelance, she was an editor at MSN and lifestyle magazine Psychologies.