To win over female customers, sports brands are presenting exercise as a way to get physically – and mentally – stronger. Women are bypassing gyms, and opting for wilderness adventures instead. What drives this shift in behaviour and how does it affect the way women perceive themselves?

Planning a trip has never been easier, with metasearch engines helping people find the best flight and hotel deals for any destination. Yet this glut of choices can leave some feeling overwhelmed – a problem that Pack Up + Go addresses by creating surprise itineraries for locations across the US.

Unlike their predecessors, members of Gens Y and Z aren’t content visiting traditional tourist spots while on holiday. The Trippin app is helping these young travellers find off-the-beaten-track attractions through ‘playlists’ that are curated by their peers and digital influencers.

With a flourishing singles market and a raft of helpful booking and meet-up apps at their fingertips, women are ticking off their bucket lists without a travel buddy. No longer viewed as ‘brave’ for going it alone, women are embracing solo holidays and prompting a seismic shift in the industry.