Unlike their predecessors, members of Gens Y and Z aren’t content visiting traditional tourist spots while on holiday. The Trippin app is helping these young travellers find off-the-beaten-track attractions through ‘playlists’ that are curated by their peers and digital influencers.
With 60% of Gen Y travellers saying they’ve chosen to visit a destination because of Instagram, VisitScotland is refocusing its efforts with a digital emphasis to attract this cohort. How is its canny use of social media tapping into a younger generation’s desire for immersive, unique experiences?
In 2011, Murad Osmann posted an Instagram shot of his girlfriend leading his hand through a door in Barcelona. That photo led to a project that has brought them millions of followers, a book deal, and a TV show. But how exactly did a few holiday pics launch such an influential travel brand?
From Airbnb to TripAdvisor, digital tools have changed the way we plan holidays. Now, instead of relying on a guidebook, you can use Google Trips to build customisable plans to explore your destination. Is this the pocket pal that the new generation of travellers has been yearning for?
Brick-and-mortar travel agents were among the first casualties of the internet age. But considering the stress involved in finding the right seat for the best price, the old ways of arranging a trip now seem simple. With its new app, Virgin America aims to make booking flights as easy as it once was.