Planning a trip has never been easier, with metasearch engines helping people find the best flight and hotel deals for any destination. Yet this glut of choices can leave some feeling overwhelmed – a problem that Pack Up + Go addresses by creating surprise itineraries for locations across the US.
While algorithms are designed to show users exactly what they want, too much personalisation can be stifling. By cracking the ‘echo chamber’ and combating boredom with positive surprises, how are brands injecting a much-needed dose of the unexpected into people’s everyday experiences?
Online holiday bookings may offer convenience, but removing a physical travel agent can make the process overwhelming. Canvas8 sat down with Johann Rozario, e-commerce product owner at Booking.com to understand how behavioural science can be harnessed to give people a better experience.
While many travellers now expect immersive experiences as part of their holidays, some intrepid individuals are demanding more – adventure. Secret Compass provides extreme escapes to remote jungles, deserts, and polar regions. But why are people venturing to the ends of the Earth for a vacation?
What do you want from a holiday? Glorious beaches? Plenty of cocktails? For certain thrill-seeking tourists, a trip abroad involves something more extreme. Untamed Borders offers breaks to some of the world’s most dangerous locations, but why are people risking their lives over a vacation?