In 2017, just 58% of women in the UK and 50% in the US met national physical activity recommendations. But shifting gender norms mean that women are now unapologetic for wanting to be fit and physically strong – as demonstrated by the 5.3 million Instagram posts tagged with #strongwomen. While crossing the finish line of an Ironman event or swimming across an icy lake may once have been the reserve of weather-worn and muscled men, women are increasingly eschewing the gym in favour of more physically demanding activities such as hiking, open-water swimming and long-distance cycling.

Budget flights and envy-inducing Instagram feeds have fuelled Britons’ sense of wanderlust, contributing to the record 70.8 million overseas trips they took in 2016. But who are they bringing along for the ride? Canvas8 spoke to 20 people to find out what company they like to keep on vacation.

No longer content to just take sea-and-sun breaks or book opulent hotels, the ultra-wealthy are now after travel experiences that are transformative and serve their quest for self-actualisation. How are the shifting values of high-net-worth individuals impacting the holiday decisions they make?

Planning a trip has never been easier, with metasearch engines helping people find the best flight and hotel deals for any destination. Yet this glut of choices can leave some feeling overwhelmed – a problem that Pack Up + Go addresses by creating surprise itineraries for locations across the US.