California-based company VIVIC has launched a line of botanically-infused, sparkling coffee drinks. With people looking for low sugar content, high-quality and gut-friendly beverages, there is opportunity for the drinks industry to blend non-traditional flavors.

Thanks to the wellness movement, food, drink, and medicine are all under close scrutiny as people eschew processed and chemical-laden products in favor of natural ways to boost their health. How is MudWtr, a mushroom-based alternative to coffee, meeting the expectations of ‘clean eaters’?

RUNA is a natural energy drink that blends social responsibility with organic products. The idea of “clean and conscious energy” appeals to ‘always on’ US consumers who are looking for a boost without dirtying their ethics or spiking their daily sugar intake.

Thanks to photogenic food, exceptional coffee, and an encouragingly laid-back atmosphere, Aussie-style cafés are proliferating across America. But while most such spots take pride in being one-offs, Bluestone Lane is a fast-growing chain that hopes to develop close local followings.