Collective Equity

is an avid cyclist and supporter of Bikelife's Knives Down Bikes Up initiative. The 15-year-old has been riding for over a year and lives in Norwich with his family.

 is Project Director at the Copenhagen Youth Project, where he has worked for 12 years. He is the charity's only full-time staff member, working primarily on developing CYP's young programmes and supporting young people, as well as liaising with other local clubs, businesses and authorities. He was one of the winning nominations for the 2019 Islington Mayor's Civic Awards.

Gen Z (born 1997-2010)

Eastern Europe

United Kingdom

Behavioural Sciences

‘Inside the fearless bike movement tearing up London,’ Huck

‘Number of knife crimes recorded in London from 2010/11 to 2017/18*,’ Statista

‘London murder rate overtakes New York for first time ever after spate of fatal stabbings and shootings,’ The Independent

Interview with Bikelife cyclist Josh Coleman, conducted by the author

‘UK pupils to join global strike over climate change crisis,’ The Guardian

‘Young and old are voting very differently in the U.S. and U.K. That’s a problem,’ The Washington Post

'We’re not thugs: Thamesmead biker gang BikeLife UK feature in BBC documentary,’ NewsShopper,’

‘Opinions of Generation Z’s ambitions and priorities differ greatly between the generations,’ Ipsos MORI

‘The Data Digest: Among Youth, Facebook Is Falling Behind,’ Forrester

Interview with Stephen Griffith at Copenhagen Youth Project

‘Uniquely Generation Z: What brands should know about today’s youngest consumers,’ IBM Institute for Business Value

‘If You Want To Connect With Teens, Go Niche,’ HuffPost

‘The Data Digest: Instagram And Snapchat Have Room For More Ads, According To Forrester Data’s US Youth Survey,’ Forrester

Bikelife’s organised protests could be seen as an outlet for dispossessed inner-city youths to distract from corrupt gang violence. However, the guerilla movement is garnering success in its attempt to highlight socio economic problems and effecting real change.

Cultivate

Growth and Progression

Values and Identity

Knives Down, Bikes Up: A youth movement harnessing moral panic for good

#KnifeFree humanises the UK's knife-crime epidemic

March For Our Lives: Gen Z fight for gun control

How are Gen Y and Z using food for activism?

How youth subcultures form in the digital age