In a dingy club toilet, people gather to snort a psychoactive powder. But it’s not an illegal drug – it’s Coco Snuff, a chocolate concoction that promises to induce feelings of love and joy. It's a legal high that fits right into the clean eating and new age movements.

Roughly 14% of Europeans suffer from anxiety, and while diazepam works for some, herbal remedy-loving Germans are turning to the power of flowers. Lasea contains lavender oil, is safe to take while driving, and leaves your breath fragrantly fresh. But why do Germans put their trust in nature?

Wellness brand Goop has come under fire for peddling ‘alternative medicine’ with pseudoscientific claims – yet the backlash had little effect on fans. Amid increasingly unaffordable healthcare and falling pharmaceutical trust, how are unconventional remedies giving people a sense of control?

As Americans become more adventurous in their quest for wellness and transcendence, Californian brand Moon Juice is serving up the ancient and exotic, infusing juices and supplements with ingredients like lion’s mane and astragalus. What’s behind the natural and alternative health boom?