With two-thirds of 16 to 24-year-olds claiming that booze isn’t important to their social lives, the stereotype of young drinkers is changing. For the emerging moderation movement, Heineken 0.0 is a non-alcoholic beer that promises the same great taste as its boozy counterpart.

Berlin-based club Berghain is world-renowned for its fanatical reverence of techno and days-long parties. Yet while a night out elsewhere in the world may result in a booze-clouded recollection, Germans take a more serious approach to clubbing. How can brands appeal to these moderate tastes?

Following in the artisanal footsteps of wine, cheese and coffee, San Francisco-based Dandelion Chocolate is at the forefront of the bean-to-bar movement, revolutionising the way the confectionery is made and sold. Are we set to see ‘vineyards’ for chocolate in the next few years?

Drug use in the UK is on the rise. But the people taking them are older, and more middle class than ever. And they’re taking them at home, swapping all-night raves for nights on the sofa. But is this really an accurate picture of the changing British attitudes towards drug use?