Instagram is an endless source of fashion inspiration, letting users follow trendsetters and luxury labels all in one place. But there’s a shift occurring as brands look to generate business in addition to likes. How is Bespoke Your World helping unknown designers stand out and sell their wares?
It’s no shocker that social is now integral to any marketing strategy worth its salt – a lesson even the most exclusive luxury names have had to learn. But as brands continue to find their place in the social landscape, high-end watchmakers are finding nothing quite beats an upload to Instagram.
The luxury goods market is worth €224 billion, so it’s no surprise that when it comes to change, many top-tier brands see no point in fixing something that doesn’t seem broken. But has a conservative approach to brand messaging grown stale? And how does luxury fit into a world of tweets and likes?
Natalie Massenet, founder of Net-a-Porter, has been touted as ‘the woman who changed the way we shop’. Now, she’s at it again. In a bid to take a slice of the 36% of online purchases made via mobile, Massenet is launching The Net Set; the world’s first mobile, shoppable social network.
Many luxury brands are moving away from heavily branded items to explore a more subtle, luxurious aesthetic. But Gucci is going in the opposite direction, running an Instagram campaign featuring work from a range of independent artists, all inspired by Gucci prints.